Linkbait articles are vital to any link-building campaign. They provide valuable information to your readers, the cornerstone of building an authority site. Here are some ways to make your blog posts reel in readers and other bloggers: 

1. Use an attactive title. Make it short and descriptive. If you are going after keywords, make sure that they are in the title, but don't go overboard. You are writing for your readers, not the search engines.
2. Write a brief introduction. Let your readers know what they are about to learn.
3. Number your items. Again, make it easy for your readers to scan your list.
4. Bold or italicize the lead-in to each item. Did I mention you should make it easy for readers?
5. Make it fun or informative. There are a gazillion bloggers out there. Give your readers a reason to pick you out of the crowd.
6. Don't be afraid of outbound links. The golden rule of blogging: You must give to receive. Don't think of other blogs as competitors. If you are writing good, solid content, outbound links will bring you even more traffic. Somewhere down the line, other bloggers will link to you.

Linking is essential to a successful blog. Make sure that the world knows about the great content you have.

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Blog Marketing