August 18, 2007

Incorporating Social Media Into Your Marketing Mix

Social marketing is something that we all need to be using to effectively market our content. In fact, most recently the web has not only integrated social networking and social media in its content distribution methods but has become a social network in itself. Quality user-generated content is just as important as traditional advertising methods. This integration has allowed the users of the web a voice rather than giving the control to the advertising media.

This is great news because now your blog posts, mediacasts (videos and audios), articles and comments are all considered sources for advertising and promoting your business and products. You are now not just strictly relying on PPC, CPC and other advertising methods. There are so many free social networks available for you to network and promote your business, that finding your target audience for your products and services is easier than ever. With the rise of social media, it is now more important than ever to develop and optimize many different types of content to prevail over the SERP's. Here is a VERY small list of some powerful sources for content distribution and submission:

My suggestion to you is this; sign up with these services and many others, develop a profile, submit your content on a regular basis, comment and vote on others submissions, make friends and be consistent. These are all forms of content distribution and social media. Be sure to keep in mind that on-page SEO remains fundamental, it no longer holds the lion's share of importance for content distribution and optimizatioin.

So, in conclusion if you are not using social media marketing for your website your website will not experience the success that others who ARE using it are experiencing. It is also important to stay as informed about trends and different things on the web, a great resource for me has always been SiteProNews, subscibe to it and enjoy it.

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