There is enough hype to go around. Building a successful internet business is just like building an offline business. You can't just buy the latest bogus software, throw up a site, never touch it again, and go count your millions. If you are serious about building a real business on the internet, here are 3 resources you can't do without:
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By now almost everyone has heard the term Niche Sites. It is a very popular, and manytimes overused buzz word amongst internet marketers. It seems that almost everyone who wants to build a site is jumping on the bandwagon an building niche site in hopes of dominiating the search engine rankings for their particular niche and making tons of money. And for good reason. Before I go into that lets define the term a bit further. A niche site can be defined as a site that focuses on a narrow subject or market. Examples might include pets, fishing, landscaping, parenting, etc. The biggest advantage of focusing on a particular niche is that big businesses usually don’t bother and the competition is less fierce. The trick to finding a good niche is to find one which is rich in keywords that people search for, has high monthly volume, and is not satuated by big competition.
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Here is what I would call the most classic mistakes many small independent online Businesses owners make. While this is not a comprehensive list, avoiding these mistakes may save time and money as you venture into the world of marketing and building your business online.
- Trying to do it all and not spending enough time networking with people in your niche.
- Not having a laser like focus on your niche or target audience.
- Content to be the same as your competitors. How often I hear people say if I could only be like so and so or get the traffic as so and so. Domination of your niche and striving for excellance needs to be all of our goals.
- Failure to implement a plan, or not having a specific concrete marketing and monetization strategy.
- Relying on one or two strategies or tactics to market or monitize your biz. Multiple streams of income is key.
- The idea or belief that just having a business out there, or a web presence will get you business. Once you reach the publishing phase, a full 50 to 70% of your time should be spend on marketing and monetization, the rest on publishing and research.
