Here is what I would call the most classic mistakes many small independent online Businesses owners make. While this is not a comprehensive list, avoiding these mistakes may save time and money as you venture into the world of marketing and building your business online.
- Trying to do it all and not spending enough time networking with people in your niche.
- Not having a laser like focus on your niche or target audience.
- Content to be the same as your competitors. How often I hear people say if I could only be like so and so or get the traffic as so and so. Domination of your niche and striving for excellance needs to be all of our goals.
- Failure to implement a plan, or not having a specific concrete marketing and monetization strategy.
- Relying on one or two strategies or tactics to market or monitize your biz. Multiple streams of income is key.
- The idea or belief that just having a business out there, or a web presence will get you business. Once you reach the publishing phase, a full 50 to 70% of your time should be spend on marketing and monetization, the rest on publishing and research.
