July 28, 2007

CPA 101 and Blog Monetization

For those of new at monetizing our sites, I thought I would give a real brief explaination of what a CPA network is and why everyone should look into adding CPA ads as part of their monatization strategy.

So what is a CPA network, isn't it just another type of affiliate network? Well, yes and no. Like affiliate networks, CPA ad networks count on publishers like us to promote their offers. They uaually call us affiliates just like traditional networks.

Traditional affiliate networks focus on sales, however, many CPA ad networks focus on lead generation. What do I mean like that? Have you ever seen credit card offers? You can make some serious income just by getting people to inquire, put in an application and get accepted. Many of the new CPA networks give you a choice of both, payment on sales, and payment on lead generation. 

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