July 28, 2007

CPA 101 and Blog Monetization

For those of new at monetizing our sites, I thought I would give a real brief explaination of what a CPA network is and why everyone should look into adding CPA ads as part of their monatization strategy.

So what is a CPA network, isn't it just another type of affiliate network? Well, yes and no. Like affiliate networks, CPA ad networks count on publishers like us to promote their offers. They uaually call us affiliates just like traditional networks.

Traditional affiliate networks focus on sales, however, many CPA ad networks focus on lead generation. What do I mean like that? Have you ever seen credit card offers? You can make some serious income just by getting people to inquire, put in an application and get accepted. Many of the new CPA networks give you a choice of both, payment on sales, and payment on lead generation. 

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August 18, 2007

Incorporating Social Media Into Your Marketing Mix

Social marketing is something that we all need to be using to effectively market our content. In fact, most recently the web has not only integrated social networking and social media in its content distribution methods but has become a social network in itself. Quality user-generated content is just as important as traditional advertising methods. This integration has allowed the users of the web a voice rather than giving the control to the advertising media.

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