Here is what I would call the most classic mistakes many small independent online Businesses owners make. While this is not a comprehensive list, avoiding these mistakes may save time and money as you venture into the world of marketing and building your business online.
- Trying to do it all and not spending enough time networking with people in your niche.
- Not having a laser like focus on your niche or target audience.
- Content to be the same as your competitors. How often I hear people say if I could only be like so and so or get the traffic as so and so. Domination of your niche and striving for excellance needs to be all of our goals.
- Failure to implement a plan, or not having a specific concrete marketing and monetization strategy.
- Relying on one or two strategies or tactics to market or monitize your biz. Multiple streams of income is key.
- The idea or belief that just having a business out there, or a web presence will get you business. Once you reach the publishing phase, a full 50 to 70% of your time should be spend on marketing and monetization, the rest on publishing and research.
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Here you can contact us or inquire about our select coaching program.
Coaching program: Whether you are a seasoned pro or someone who is totally clueless about the internet and wants to start a business online we will work with each person individually depending on their needs. The benefit you gain from us is that we work with individuals on a very limited basis (there are only 3 of us -> kevin, melissa, and karen), and you will be working with people who spend most of their time working on their own sites such as www.craftyplaces.com. As such, we only accept a limited amount of students and many times there is a waiting list. We do this because we want people who really wish to create an online business to succeed and not make the many mistakes we did when we first started. Our years of experience will help you avoid those pitfalls. Our fees are $100 hr and those that are interested will need to go through an interview process to make sure that they are serious. Thats it, no fancy sales page or promises of making a seven figure income overnight. The promise we give is that we work one on one with each individual to help build a real business online that they can be proud of, to not hold any knowlege back, and to keep you up to date with the latest things we are doing.
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By now almost everyone has heard the term Niche Sites. It is a very popular, and manytimes overused buzz word amongst internet marketers. It seems that almost everyone who wants to build a site is jumping on the bandwagon an building niche site in hopes of dominiating the search engine rankings for their particular niche and making tons of money. And for good reason. Before I go into that lets define the term a bit further. A niche site can be defined as a site that focuses on a narrow subject or market. Examples might include pets, fishing, landscaping, parenting, etc. The biggest advantage of focusing on a particular niche is that big businesses usually don’t bother and the competition is less fierce. The trick to finding a good niche is to find one which is rich in keywords that people search for, has high monthly volume, and is not satuated by big competition.
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