When it comes to our online businesses we tend to think in a limited way. Although, online/internet marketing is arguably the best form of promotion for your business, it is important to remember the great benefits of marketing offline as well.
free promotion marketing offline marketingfree promotion marketing offline marketingJuly 29, 2007
Linkbait - Linking on Steroids
Linkbait articles are vital to any link-building campaign. They provide valuable information to your readers, the cornerstone of building an authority site. Here are some ways to make your blog posts reel in readers and other bloggers:
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July 22, 2007
Get Your Site Built
Alert: Before you even THINK about setting up your first or even your next website business – read this! You’ll want to STOP wasting your valuable time, energy & money and START taking action once and for all with this VALUABLE information for your online traffic and income right away. Read on…
Finally, You Can Forget About Learning the Latest Web Design Software and Updates. And you can STOP Spending Precious Time, $$ and Energy with Website Software, Tools and Maintenance.
Now You Can Get Your Website Custom Built, All the Bells and Whistles You Need
– PLUS Help Making Money –
An All-in-One Awesome Package!
Turn your passion into a money-making business…fast and easy. It really is cheaper than you think!
Dear Online Friend,
Having a web presence today is a must. And having a good one is even better. But don’t take my word for it. Consider these facts* and see how important a website could be for you:
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More then 8 billion web pages have been tallied on the Internet as of March 2007
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Netcraft, an Internet monitoring company tracking Web growth since 1995, reported some 106,875,138 Web sites with domain names and content on them in the year 2007, compared to only 18,000 Web sites in August 1995.
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Turning a basic website into an income source is a popular practice today.
People are turn websites into money-making opportunities. And they are doing so by focusing on one of two main types of sites:
1) An information site drawing visitors via freebies – free reports, downloads, articles and more, then earning through clicks and other revenue-generating streams.
2) An online shopping cart - where shoppers can purchase products and services at their convenience 24/7.
However, building websites and turning them into money-making opportunities isn’t easy. And if you don’t watch out, your costs could soar too high, leaving you in the red or with little to no opportunity to even cover your initial expenses back in a reasonable amount of time.
Let’s take a quick look at what you need in a website plus average costs. Then you can do the math for yourself and see what fits in with your budget and basic business plans.
What You Need In A Website
Your website needs an excellent overall presence, more than just a software solution. Your site needs:
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A focused theme. There are more than dozens of site types out there ranging from A to Z from Affiliate sites to Blogs, to Community sites and Database sites and Web Portals and more. A good design team will help you pull your “passion” together into a tight focused business.
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A good design with strong color and font combinations that don’t cause people headaches. Large digital images / graphics, tiny fonts, too many colors and too many bells and whistles loading all at once can overwhelm many website visitors. Don’t risk people clicking away. A good web design team will coordinate just what you need on your site.
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Good navigation and functionality. Your website visitors need to be able to move around your site, place items in your cart, post messages and be able to take care of any number of interactions on your site – fast and easy. A good design team will make sure your site has menus, buttons and other features that work – and work well.
Average Web Design Costs
Web designers can charge a bundle, that’s for sure. Here is a small sampling of online designer fees:
- Sites with bells and whistles like plug-in support, unique page designs, and extra graphics run the base price plus an additional $1800-$2000 range
- Third party service providers charge $3,000- $5,000 for a blog design package that includes:
1) Graphical comps produced in Photoshop
2) Graphical splicing for optimal CSS/XHTML structure
3) CSS/XHTML production in standards-compliant fashion
4) Unique CSS/XHTML adaptation to CMS platform of choice
5) Bell-and-whistle functionality to meet client requirements
- Individual web designers charge $2,500 for a signature website design that has bells and whistles for you, possibly earning $100 per hour.
But Beware Of Web Designers. Their Sites May Look Great, But Do The Sites Bring In Traffic - -And Keep It On Your Site For Awhile?
This is important! Your website MUST attract both Search Engines AND People to your site - -and keep them there for awhile – so that you can make money from their visits. You want others to enjoy your content, refer their friends, bookmark the site and return over and over again, using your site as a valuable resource tool.
And not all web designers are experienced at making valuable sites like these:
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So save your MONEY, TIME and ENERGY!
Testimonials
"“Melissa is very detail oriented, hard working, knowledgeable, and thought provoking. Melissa has developed several of her own sites and has also partnered with other sites and is remarkable at what she brings to the table as far as her knowledge and understanding of building sites rich with content. Melissa has also shown her ability to provide great research, publishing and marketing skills, which in web site development is few and far between.” Anissa Wardell......www.Scrap-N-Craft.com
Karen is a key component of our coaching program. Since graduating our Elite coaching series she has become an integral part of our consulting business. She coaches with authority backed by solid experience in authority site building, research, and marketing - Jack Humphrey.......www.FridayTrafficReport.com
Kevin has been doing a fantastic job. I am really lucky to have such an excellent coach. He understands how to take you through the steps and at what pace. He knows the subject of web 2.0 thoroughly well. He has been an excellent motivator for me. He knows how to give enough pressure to a student so that the pressure is still pleasurable and motivating instead of becoming oppressive......V.K. Rajagopalan.....www.theassociatereference.com
Coaching You To Success....



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You have a great idea for an internet business, but the techy stuff scares you. You don’t have the time or the desire to learn Front Page, Dreamweaver, PHP, or HTML. Your time is valuable. You don’t want to spend time tweaking the look and feel of a website. And you don’t want to spend tons of money to maintain or add something new to your website.
KKM has a solution. The software we set up for you will even make moving things around on your sidebar as easy as dragging and dropping. You could spend the majority of your time just publishing and marketing your articles, products, or affiliates .
Here is what we can do:
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Build a website similar to www.more4kids.info or www.craftyplaces.com
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Create a basic custom header for your site
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Give you 1 hour of basic training and consulting. We will show you how easy it is to publish articles, create categories, upload graphics, and even change the contents of your sidebars in minutes without needing to upload anything or any knowlege of an HTML tool.
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July 1, 2007
12 Common Mistakes of an Online Business
Here is what I would call the most classic mistakes many small independent online Businesses owners make. While this is not a comprehensive list, avoiding these mistakes may save time and money as you venture into the world of marketing and building your business online.
- Trying to do it all and not spending enough time networking with people in your niche.
- Not having a laser like focus on your niche or target audience.
- Content to be the same as your competitors. How often I hear people say if I could only be like so and so or get the traffic as so and so. Domination of your niche and striving for excellance needs to be all of our goals.
- Failure to implement a plan, or not having a specific concrete marketing and monetization strategy.
- Relying on one or two strategies or tactics to market or monitize your biz. Multiple streams of income is key.
- The idea or belief that just having a business out there, or a web presence will get you business. Once you reach the publishing phase, a full 50 to 70% of your time should be spend on marketing and monetization, the rest on publishing and research.
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July 15, 2007
Niche Site Checklist
I took some time today and brainstomed a list of tasks that I do when I create a niche or authority site. Of course each task can be an article or book in itself and will very based on what type of authority or niche site you are developing. I hope this list will be a useful resource of some of the things to do and take into consideration when developing a site. This is by no means a complete list but contains most of the basics. Everyone should make their own list. Here is my checklist:
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July 19, 2007
Use Icons To Make Your Content Stand Out
The web has changed, we all know that. Gone are the days of eye-catching visually trancing movement that once had us glued to the screen, we'd say, how'd they do that. I think with those websites, even if you wanted to know what they were selling or about you could not find one stitch of content or product promotion. Sites of long ago did very little for us as information gatherers or researchers.
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By now almost everyone has heard the term Niche Sites. It is a very popular, and manytimes overused buzz word amongst internet marketers. It seems that almost everyone who wants to build a site is jumping on the bandwagon an building niche site in hopes of dominiating the search engine rankings for their particular niche and making tons of money. And for good reason. Before I go into that lets define the term a bit further. A niche site can be defined as a site that focuses on a narrow subject or market. Examples might include pets, fishing, landscaping, parenting, etc. The biggest advantage of focusing on a particular niche is that big businesses usually don’t bother and the competition is less fierce. The trick to finding a good niche is to find one which is rich in keywords that people search for, has high monthly volume, and is not satuated by big competition.
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August 18, 2007
Incorporating Social Media Into Your Marketing Mix
Social marketing is something that we all need to be using to effectively market our content. In fact, most recently the web has not only integrated social networking and social media in its content distribution methods but has become a social network in itself. Quality user-generated content is just as important as traditional advertising methods. This integration has allowed the users of the web a voice rather than giving the control to the advertising media.
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August 5, 2007
Generating More Traffic For Your Site With Google Alerts
We all know that fresh content is important in getting picked up by the search engines. They don't want to pick up and rank old rehashed information. Not only that, but the content needs to be relevant. Do you know about Google Alerts? It is a great way to have google email you the latest news in your niche to your email box. Google alerts helps you keep up with the latest news in your niche and I highly recommend using google alerts for your main keywords. You can go to http://www.google.com/alerts in order to signup for your main keywords.
One way to use this infomation is to use these alerts in order to help provide fresh and relevant content. The way to do this is through social commentary. An example was late last year there were reports about a certain celebrity driving around with her young son on her lap and no seatbelt amongst other things. So I did a post on my parenting site and expressed concerns and opinions. Just remember, proper social edicate dictates that you mention and link to the source of the information and if you quote from any article give proper credit. It is very important that you not just rewrite the article or news but make it your 'own' by providing valuable commentary and opinion. Google will love you for it.
However, where does google get their news from? Can you beat google to the punch and get a jump on them? Its hard, but well worth it if you can. Here is one ideas that many people overlook.
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