I took some time today and brainstomed a list of tasks that I do when I create a niche or authority site. Of course each task can be an article or book in itself and will very based on what type of authority or niche site you are developing. I hope this list will be a useful resource of some of the things to do and take into consideration when developing a site.  This is by no means a complete list but contains most of the basics. Everyone should make their own list. Here is my checklist:

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The web has changed, we all know that. Gone are the days of eye-catching visually trancing movement that once had us glued to the screen, we'd say, how'd they do that. I think with those websites, even if you wanted to know what they were selling or about you could not find one stitch of content or product promotion. Sites of long ago did very little for us as information gatherers or researchers.

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Social marketing is something that we all need to be using to effectively market our content. In fact, most recently the web has not only integrated social networking and social media in its content distribution methods but has become a social network in itself. Quality user-generated content is just as important as traditional advertising methods. This integration has allowed the users of the web a voice rather than giving the control to the advertising media.

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We all know that fresh content is important in getting picked up by the search engines. They don't want to pick up and rank old rehashed information. Not only that, but the content needs to be relevant. Do you know about Google Alerts? It is a great way to have google email you the latest news in your niche to your email box. Google alerts helps you keep up with the latest news in your niche and I highly recommend using google alerts for your main keywords. You can go to http://www.google.com/alerts in order to signup for your main keywords.

One way to use this infomation is to use these alerts in order to help provide fresh and relevant content. The way to do this is through social commentary. An example was late last year there were reports about a certain celebrity driving around with her young son on her lap and no seatbelt amongst other things. So I did a post on my parenting site and expressed concerns and opinions. Just remember, proper social edicate dictates that you mention and link to the source of the information and if you quote from any article give proper credit. It is very important that you not just rewrite the article or news but make it your 'own' by providing valuable commentary and opinion. Google will love you for it.

However, where does google get their news from? Can you beat google to the punch and get a jump on them? Its hard, but well worth it if you can. Here is one ideas that many people overlook. 

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